Sound Artist: What do they do?

Sound Artist brings handpan music to life through their studios in Centerport, Long Island and Costa Rica. Through personalized lessons and instrument sales, they make this meditative percussion instrument accessible to everyone - because they believe music lives in us all.

Through one-on-one lessons, group workshops, and guided instrument sales, they've created a complete destination for anyone interested in learning the handpan. Under the patient guidance of their founder Prana Rising, complete beginners transform into confident musicians, proving their core belief that music lives in everyone.

Working with Gushwork hasn't just saved me time and made my business more sustainable – their support has enabled me to expand into growth areas that previously seemed out of reach.

Prana

Founder, The Sound Artist

Where was the Gap?

Inside their studio, people found a welcoming space to learn handpan. Finding them online was another story entirely.

The first roadblock was visibility. Despite their quality teaching, Sound Artist was virtually invisible in local searches. When potential students searched for handpan lessons in Centerport, the studio simply didn't appear. They were missing daily connections with people actively looking to learn.

Then emerged the second challenge. As we improved their search visibility and the blogs started attracting visitors, a new pattern emerged. Interested readers would find Sound Artist, spend time exploring their content, but hit a dead end. With no clear way to book lessons or inquire about instruments, these engaged visitors would simply leave - another missed opportunity for connection.

Before Gushwork, I relied solely on word-of-mouth to promote Sound Artist. Now, their team handles my Google Business profile optimization, dramatically boosting my online visibility.

Prana

Founder, The Sound Artist

While word-of-mouth referrals brought in dedicated students and proved their teaching quality, relying solely on recommendations made growth unpredictable. They needed a steady stream of organic inquiries to match their in-person excellence.

Making Local Impact

Sound Artist needed visibility and conversions.

We approached these challenges like a funnel - starting with broad visibility, then focusing traffic, and finally converting visitors into students.

Gushwork has helped me organize my business, develop strategic relationships with really talented professionals to execute things for me effectively, quickly and efficiently.

Prana

Founder, The Sound Artist

Here's how each phase worked:

Becoming Known Locally:

We started by building trust in the local music space. We focused on targeted keywords, impressions and quality backlinks, Sound Artist began appearing in local searches. This three-month foundation made them visible to their community.

Building Local Traffic:

Once established, website visitors grew steadily. Content optimization brought in people actively searching for handpan lessons and instruments. They received almost 2x traffic every two months, especially localized traffic

Turning Local Views into Business:

Website visits turned into studio inquiries. Adding clear contact forms and booking options where visitors were most likely to convert led to a 5x increase in conversion rate.

How Growth Multiplied

The impact of our three-phase strategy was clear. Within months, Sound Artist's online presence transformed from nearly invisible to dominating the local presence:

• Visitors skyrocketed from 12 to 4.64K
• Impressions soared from 1388 to 351K
• $20,000/m worth of new revenue from organic traffic
• First page rankings for crucial search terms

Most notably, Sound Artist now ranks at the top for key industry searches:

#1 for "Handpan lessons in Centerport"

#3 for "Handpan classes near me"

#2 for "Handpan Workshops"

Sound Artist Then and Now

Since starting our SEO services, Sound Artist’s local impact has grown month after month. Growing. Converting. Scaling.

Many of these searchers have become dedicated students, while others have found their perfect handpan through Sound Artist's carefully curated selection.

Most importantly, we're proud to partner with Sound Artist, one of our earliest local business customers. We've watched them grow from a hidden gem in Centerport to becoming Long Island's go-to destination for handpan education. Their journey proves that local businesses don't need to rely solely on word-of-mouth - they can reach their full potential while staying true to their community roots.

Gushwork helped me identify my business priorities, which allowed me to focus my energy on strategies that would be most effective online. Their guidance showed me how to scale my services to reach a broader audience.

Prana

Founder, The Sound Artist

As Sound Artist continues to expand their reach and impact in the handpan community, their story reminds us why we do what we do - helping passionate businesses connect with the people who need them most.