Dashtoon: What do they do?

Comic books have captivated audiences for generations - starting from the Marvel and DC dominance of the '90s to today's popular digital manga and webcomics. Despite their enduring popularity, creating digital comics remains surprisingly labor-intensive. Even with modern tools, creators still have to design characters, produce digital illustrations, add speech bubbles, format for various devices, and optimize for different platforms - a workflow that typically takes weeks of dedicated effort per episode.

Dashtoon completes the whole process in a few clicks. Their AI platform empowers anyone regardless of artistic experience to create polished comics in minutes. With customizable characters, consistent visuals, and seamless collaboration tools, creators can bring their stories to life instantly and even monetize their work through Dashtoon's global community.

While fixing both production and distribution, Dashtoon did another thing right. They started doing SEO from day zero with Gushwork.

That resulted in Dashtoon ranking #1 for 48 non-branded keywords. Here’s how!

Why SEO from the Start?

Dashtoon aims to disrupt the global creation and consumption of digital comics, becoming the primary destination for user-generated content. That can only be possible if you explore SEO as one of the founding GTM channels. Dashtoon did exactly that.

Dashtoon was unlike any client we worked with before. When we onboarded Dashtoon, one thing stood out the most: Their product’s capability to generate accurate images from prompts.

We understood that conventional SEO tactics - publishing generic, content-heavy articles with little strategic direction -would fall short for Dashtoon. We needed to showcase this remarkable product to potential users in a way that demonstrated its full capabilities. Only by experiencing the platform firsthand could users truly appreciate its transformative potential.

So we took a slightly different approach to get Dashtoon in front of more people.

We were just getting started with SEO when Gushwork came in. When we launched Dashtoon, we had this amazing comic creation platform but zero SEO strategy. I appreciate how Gushwork brings new ideas and strategies for me to consider to nail our organic growth.

Soumyadeep Mukherjee

Co-Founder & CTO, Dashtoon

Targeted Plan for Growth

Dashtoon has two distinct user groups:

• Creators: People who want to make comics
• Readers: People who want to consume comics

And for each we built a different user journey to discover Dashtoon.

Landing Pages that Perform

We created numerous landing pages targeting specific use cases of Dashtoon's product that already had market demand:

1. AI Comic Generator - The core offering
2. AI Comic Character Maker - For users wanting to create single characters
3. AI Storyboard Generator - Helping creators plan their comics
4. AI Movie Poster Generator - Extending the use case beyond comics
5. AI Comic Poster Generator - Targeting niche poster creation
6. AI Children's Book Generator - Expanding to adjacent markets

Each of these uses the same underlying tool developed by Dashtoon but each use is narrowed down to attract a niche audience.

Our writers crafted concise, targeted copy that highlighted the specific functionality.

When we needed to Include more detailed information. We structured it in FAQ format for better readability and SEO optimization.

Understanding that Dashtoon's core value proposition is visual (prompting to generate images), we made sure our landing pages showcased this capability effectively. Each landing page highlighted a specific use case while maintaining focus on the core technology.

They really aced our strategy - within a few weeks we had over 10K+ organic monthly visitors on the website. Their AI+Human writers strategy ensures impeccable quality and really rapid results. I would vouch for them any day!

Soumyadeep Mukherjee

Co-Founder & CTO, Dashtoon

Building the Reader Base

For readers, we targeted search terms like

• "Best romance manga"
• "Best action manga"
• "Read manga online"

These reader-focused pages followed a more traditional blog format but maintained the same strategic purpose.

To attract people who are interested in anime, manga, we created top of the funnel content that they would search for. The aim here was to increase brand recall and authority. We targeted keywords like “Female anime character top list” “Who is the strongest anime character” “top manhwa apps”.

To get readers who are looking for alternatives to popular manga, manhua reading websites we positioned Dashtoon as the right alternative by making pages like: "best alternatives to bato.to," “best alternatives to toonily”. This brought in an influx of high intent reading audiences who had a problem with the previous platform. This cohort proved to have high repeat high retention.

These pages drove high-intent users looking for new platforms to consume content, helping Dashtoon capture users who were already engaged in the comic/manhwa ecosystem.

The Growth Journey in Numbers

The impact has been nothing short of explosive. Looking at the analytics:

Performance:

• Total visitors: 103 - 39.6K (384X Growth)
• Total search impressions: 7.87K - 1.09M (138X Growth)

Key Rankings:

• #1 Mangareader alternative
• #1 Anime comics creator
• #2 AI comic book generator

The 0-10 Journey

What makes this case particularly noteworthy is that Dashtoon integrated SEO into their growth strategy from the beginning. By building a strong organic foundation from day zero, they've created a sustainable engine that continues to drive creators and readers to their platform.

The strategic focus on multiple landing pages targeting specific use cases has allowed Dashtoon to capture diverse search intent while maintaining clarity about their core offering. This approach, combined with targeted content for creators and readers, has positioned Dashtoon as a leader in digital comics.

Most importantly, we're proud to partner with Dashtoon in revolutionizing comic creation and consumption, making compelling visual storytelling accessible to everyone.