Tratta: What do they do

Behind every unpaid bill is a story of businesses waiting to get paid and customers seeking an easy way to settle their dues. Yet these stories are often complicated by outdated systems and frustrating payment processes.

Collection agencies, law firms, and credit issuers spend countless hours managing receivables while customers face confusing payment portals and limited options. Collection professionals yearn for a better way that considers the business need for efficiency and the customer's need for simplicity.

This challenge led to the creation of Tratta. A platform transforming collections by connecting every piece of the process in one powerful solution.

The Need For Change

Tratta had developed a powerful platform, but it needed greater visibility to reach the right audience.


Two major blockers stood in the way:

Limited Content Resources: Without comprehensive, authoritative content on payment solutions and collections management, Tratta struggled to establish itself as a trusted industry leader.


Website Structure Issues: Their website lacked SEO optimization and proper content hierarchy, limiting visibility in search results.

These gaps limited Tratta’s ability to build brand awareness and attract qualified leads.

The Framework for Scalable Growth

Just as Tratta simplifies self-serve payments, Gushwork’s SEO and content strategy broke down complex topics into clear, actionable insights.


Working with Tratta, we built a content framework that turned technical expertise into helpful resources, establishing topical authority and positioning Tratta as the go-to collections platform.

We partnered with Gushwork to expand our marketing efforts. The decision was the right one. We benefit from great communication with their dedicated team, consistent output, and responsive quality work. Our market has high ticket, low volume prospects so quality matters. Gushwork has provided amazing work thus far.

Joshua Allen

Founder & CEO, Tratta

Education: We created comprehensive guides that introduced key concepts in digital payments and modern debt collection. These pieces explored consumer payment behaviour and industry transformation, helping readers understand collections - just as Tratta's platform helps users understand their payment options.

Implementation & Integration: Our content delved deeper into practical solutions, exploring self-service payment platforms and API integration possibilities. We developed detailed resources showing how businesses could optimize collection rates and streamline their processes, along with real implementation examples. This mirrored Tratta's own approach of making technical integration straightforward and user-friendly.


Industry Specific Solutions: The final stage focused on specific solutions for each industry segment. We built detailed technical implementation guides for law firms, crafted ROI analysis frameworks for creditors, and created platform comparison tools for collection agencies. Each piece addressed specific pain points and showed clear paths to solution implementation - embodying Tratta's commitment to simplified, effective solutions.

The Growth Leap

Eleven months of a simple plan and well thought out execution of SEO led to a remarkable surge in traffic and search visibility.

Performance:

• Visitors: 155 to 2.7K (17.4X Growth)
• Impressions: 4.15K to 555K (133.8X Growth)

Key Rankings:


• #1 for "What happens if you lose a debt collection lawsuit"
• #1 for "How to recover and collect money from bad checks"
• #2 for "Impact receivables management"
• #2 for "Skip trace Free"

Tratta’s path to Organic Growth

The most meaningful change was straightforward: businesses looking for better collection solutions began finding Tratta right when they needed help.


Many of these businesses have become valued clients. For others, we helped them explore options until they found their perfect fit. This aligns perfectly with Tratta’s mission of facilitating meaningful connections and ensuring everyone finds their ideal solution.


Above all, we’re proud to partner with Tratta in reshaping the future of digital collections. Through clear, helpful content, they've built lasting relationships with clients who trust their expertise.