Codewave: What do they do?

Digital transformation determines the growth for modern businesses. Companies know this - they're investing millions in tech consulting, but most end up with complex solutions that users hate and teams can't maintain. Codewave transforms this reality.

Founded in 2013, Codewave transforms business challenges into simple digital solutions through innovative technology consulting and software development. What makes it possible is a unique blend of design thinking, emerging tech like AI and IoT, and a self-managed workplace culture.

But like many innovative companies, they faced a common challenge: breaking through in the competitive US market where established players dominated the search landscape.

Before we teamed up with Gush, SEO at Codewave was a bit of a slog. We tried managing it in-house and also tried working with a couple of agencies, but the results were always underwhelming. Traffic growth was slow, and we weren’t seeing the kind of results that justified the time and money we were investing.

Abhijith HK

Founder & CEO of Codewave

How did reach expand?

The data told a compelling story. Despite Codewave's innovative approach and proven expertise, their digital presence wasn't matching their capabilities. A deep dive into their search performance exposed three critical gaps:

• Content misalignment with US market search intent
• High competition in the saturated US software market
• Missed ranking opportunities for high-value service keywords, such as "high level design document,” "best ide for c++" and "high level solution design document template”

Most concerning was their limited visibility in non-branded searches - exactly where their potential clients were looking for solutions. Their website struggled to appear in US market searches, leaving valuable opportunities untapped.

The Strategy & Fix

Gushwork approached this challenge like Codewave approaches software development - with purpose. Our research revealed distinct search patterns among their target audience:

Decision makers searched for:

• "Design thinking consulting firms"
• "AI implementation services"
• "Custom software development company"

Technical teams searched for:

• "Enterprise software architecture best practices"
• "Digital transformation roadmap"
• "GenAI business implementation"

This understanding shaped our strategy. Gushwork developed targeted content that directly addressed high-value search queries, showcasing Codewave's expertise in solving complex challenges.

When we met Gush. From the start, their approach was a breath of fresh air. They didn’t come in with cookie-cutter solutions but took the time to understand what really mattered — driving traffic and generating qualified leads. What impressed us most was their confidence in their work — they even structured part of their payment based on outcomes.

Abhijith HK

Founder & CEO of Codewave

We executed a strategic revamp of service pages to optimize conversion rates. Each piece of content was meticulously crafted to achieve dual objectives: securing strong search rankings while substantiating Codewave's technical prowess and innovative problem-solving methodology.

The Numbers After

The impact of this strategic shift was profound. Within months, Codewave's digital presence transformed, delivering impressive results:

Growth So Far

1. Total visitors 33.1K
2. Total impressions 3.48M

And, for the first time, we’re proud to be adding SEO as a service under Codewave’s umbrella — something I never thought possible after past frustrations with other partners. Six months in, the impact is very evident.

Abhijith HK

Founder & CEO of Codewave

After Migration

1. Monthly impressions: 506K - 688K - 773K (52.8% growth)
2. Monthly visitors: 2.89k - 3.18k - 3.91k (35.3% growth)

More Improvements:

• Multiple bottom-funnel queries reached top 20 rankings- like "android app development agencies" "customer software development company india" & "retail app development" and many more.
• Content revamp focused on service pages for conversion.
• 1.5X MoM growth consistently maintained.

Most notably, Codewave now ranks at the top for key industry searches:


• #2 ranking for "Design Thinking Services"
• #1 for "GenAI Business Consultant"
• #4 for "High Level Design Document"

Codewave’s Organic Search Stack

The most meaningful change went beyond metrics. Businesses searching for innovative technology solutions began discovering Codewave exactly when they needed help. Their message of extreme-value innovation and human-centric design now reaches the decision-makers who need it most. And they come back for it again and again.

Gush is more than just an SEO provider — the team has been agile and committed to improvement, quickly addressing challenges like content quality and publishing frequency (teething issues any startup faces as they scale up)

Abhijith HK

Founder & CEO of Codewave

Most of all, we are proud to partner with Codewave, helping triple their qualified leads and establish them as thought leaders in software development.

Codewave's digital presence now brings back visitors with a remarkable 9.3x increase, consistently driving real impact through increased engagement and conversions.