fielddrive: What do they do?

fielddrive makes event check-ins and analytics simple. Starting in Belgium, they created technology that uses facial recognition and touchless check-ins to make events run smoothly around the world. Their tools print badges on demand, track attendee data, and give organizers real insights about their events.

With offices in Canada, Belgium, USA, Dubai, England, and Singapore, they help teams in over 50 countries run better events.

Tracing the Gap

At events, fielddrive enabled seamless check-in and data visibility. But they faced one clear challenge - lack of organic visibility, mainly due to most being unaware of such tech.

The real impact is in who we're connecting with - large-scale event organizers are discovering our platform. They're seeing our full range of features, from facial recognition to real-time analytics, and it's leading to meaningful partnerships across the globe. This growth in visibility is exactly what we were aiming for.

Vignesh Ramalingam

Marketing Leader, fielddrive

Three growth constraints:

Limited Web Pages: With just a few pages on their website. It was very hard to showcase and differentiate their messaging. fielddrive was in a niche category where most event managers didn't even know such solutions existed. Their enterprise features and capabilities remained hidden from potential users.

Market & Feature Visibility: fielddrive had the right technology but faced a challenge. Event managers were still doing manual check-ins because they didn't know better options existed. How do you show people the value of facial recognition for check-ins when they aren't even searching for it?

Without content, it was difficult to explain how their facial recognition made check-ins 5x faster. Advanced tools like real-time scanning, payment tracking, and booth analytics remained unknown to potential clients.

Category Leadership: The event tech space needed someone to define what was possible. fielddrive had the enterprise-grade platform to lead this category, but with limited visibility, they couldn't shape how people thought about event technology.

A few clients came through recommendations, but sustainable growth needed something more - an organic search presence.

The Strategy that Worked for fielddrive

fielddrive needed organic traffic. Gushwork built the path to get there. The three-part content strategy met event organizers at every stage of their search.

Awareness: When event planners searched for broad solutions like "award ceremony ideas" and "corporate event planning." We created content showing how fielddrive handles large-scale events, focusing on entertainment ideas and crowd management.

Consideration: Companies looking deeper wanted specifics like “event reporting examples” and “crowd control techniques”.



Gushwork created guides highlighting how fielddrive's technology solved immediate challenges, naturally showcasing their scanning capabilities and real-time analytics.


Conversion: For decision makers searching "event lead capture tools" and "check-in solutions," we positioned fielddrive alongside competitors. The aim was to highlight their unique features like facial recognition speed and multi-event analytics to people already looking for solutions.

Growth on the Horizon

In just six months, fielddrive's digital presence scaled significantly:

Visitors increased  from 482 to 9.13K (19X Growth)


Search impressions exploded from 47.8K to 679K (14.2X Growth)

Most notably, fielddrive led the rankings for key market terms:


#1 "Event report"


#1 "AI in facial recognition security" 


#1 “Party entertainment ideas”


fielddrive's Organic Growth Stack

The best part is the connections made. Event teams struggling with slow check-in processes now find fielddrive's simple solutions. Enterprise planners searching for better ways to manage large-scale events discover exactly what they need - seamless event management.

And we're proud to partner with fielddrive, helping transform their hands-on event experience into discoverable digital solutions. Fast check-ins change events when planners can actually find them.