Nudge: What do they do?

User engagement, faster onboarding, and higher retention are the three things every business wants. To achieve this they try multiple tools and development solutions only to end up with a stack that is hard to manage. Nudge fixes this with a simple solution - user engagement.

Nudge is a experimentation and personalization platform that empowers businesses to create native, personalized user experiences like stories and rewards - without any development effort. The platform's visual builder and lightweight SDKs allow companies to launch engaging features in under an hour, helping them activate, retain, and understand their users better.

Spotting the Challenge

When Nudge started building their online presence, the search data showed a clear problem - visibility stopped at their brand name. Their solution stayed hidden from businesses looking for user engagement tools.


Three problems stood out:

• Minimal Organic Strategy: Potential customers looking for engagement solutions found competitors rather than Nudge.
• Limited Website Leads: Without search visibility, decision makers couldn't find Nudge during their moment of need.
• Reliance on performance marketing: Their platform boosted user engagement rates, but finding customers relied fully on paid channels - unsustainable for long-term growth.

We had this powerful platform that lets companies create personalized user experiences for each user. But online, we were invisible unless someone knew our name. We needed to reach businesses when they were actually looking for engagement solutions.

Sakshi Gupta

Head of Marketing, Nudge

Plan of Action

Gushwork started with basics - understanding what people searched for.

Gushwork focused each article on solving one specific challenge businesses faced with user engagement.

The content strategy grew naturally in three stages.

First, we built a strong foundation with 300+ pages that covered the core of user engagement - from simple tooltips to complex gamification flows. Each piece showed how Nudge's platform made these solutions possible.


Next, Gushwork strengthened Nudge's voice in the market. Strategic backlinks and research-backed blogs established them as a trusted source for user engagement solutions. Their domain authority grew, making each new piece of content more impactful.

The best part is who's finding us now - marketing and product teams who've been struggling with user engagement. They're discovering our platform and realizing they can launch experiments and UX in hours, not weeks. This is exactly the shift we wanted to create in the industry.

Sakshi Gupta

Head of Marketing, Nudge

The next step focused on converting interested prospects. This included creating targeted bottom-funnel content that bridged common business challenges with Nudge's solutions. We produced detailed feature explanations, product updates, and objective comparison pages to help businesses make informed purchasing decisions.

Growth Outcome

The impact of our strategic shift transformed Nudge's digital presence in 7 months:

• Organic visitors rose from 629 to 6.96K visitors (11.06x growth)
• Search impressions grew from 28.7K to 831K (29x growth)
• Built a foundation of 300+ content pages
• First page rankings for the majority of  target keywords

The process has become very streamlined, we’re able to drive direct impact on our topline, and we’re able to run SEO at 3x the speed that we did before: whether that’s research, actually writing the content, or optimizing it.

Sakshi Gupta

Head of Marketing, Nudge

Most notably, Nudge achieved the top ranking for key market terms:

#1 for Strategic questions to ask Customer

#1 for Types of motives in consumer behaviour

#2 for End user experience

#3 for Tooltip on mobile

Nudge's Organic Growth Flywheel

A targeted search strategy turned into a complete market transformation. More companies now find their platform through organic search, each discovering how user engagement can work without complex code. Marketing teams learn they don't need developers for every change. Product teams see how simple tools can create powerful experiences.

The team is super responsive and has a quick turnaround time for any kind of changes that we want. They’re collaborative when it comes to strategizing, and brainstorming on ways we could optimize and run better processes. What’s important to us is that we don’t work in a silo but also keep them in line with the fact that what we’re doing drives real business results. They’re like an extension of our team.

Sakshi Gupta

Head of Marketing, Nudge

Nudge showed that user engagement doesn't need to be complex - and now, more companies can find this simpler path.

Gushwork is proud to have transformed Nudge's vision into a reality, proving that perfect user engagement can be both simple and revolutionary.