Recruiting · USA
50+ employees

How the Triple Convergence Strategy Scaled a Law Office's Organic Growth

Industry
Local Business
Location
USA
Employees
Recruiting · USA
50+ employees

How the Triple Convergence Strategy Scaled a Law Office's Organic Growth

Industry
Local Business
Location
USA
Employees
298
Content Pieces
7.03M
Content Impressions
228K
Organic Traffic
Case Study
Law Offices of Sweta Khandelwal
Gushwork for Law Offices of Sweta Khandelwal
  • Organic strategy achieved 2.3X increase in visitors and 2X in search visibility.
  • Top search rankings for immigration law keywords.
  • Triple Convergence strategy transformed the website into a consistent lead generation engine.
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Law Offices of Sweta Khandelwal: What do 
they do?

Law Offices of Sweta Khandelwal specializes in U.S. immigration services, handling a full range of immigration services.

Founded by Sweta Khandelwal, a UCLA-educated attorney and Certified Public Accountant, the firm has processed over 1,000 successful immigration cases across 50+ nationalities. Their client base includes both Silicon Valley startups needing talent visas and individuals pursuing citizenship dreams.

Sweta combines immigration law expertise with financial acumen. When tech companies plan international hiring or entrepreneurs want U.S. market entry, her firm delivers immigration strategies that drive sustainable growth.

Behind the Local Search Barrier

The success of Sweta's practice faced three key challenges:

  • Monthly website traffic was stagnant.
  • Organic lead generation was nearly non-existent, despite handling 1000+ successful immigration cases.
  • Rising paid advertising costs were eating into profitability.

Their content was not matching what potential clients actually searched for online. Most concerning was their invisibility in California's competitive immigration legal market - exactly where their ideal clients were looking for immigration help.

The Triple Convergence Strategy

Our approach combined three core strategies that worked together to transform Law Offices of Sweta Khandelwal’s online presence. Like a well-built immigration case, each element supported the others to create compelling results.

Immigration law is about guiding people through life-changing decisions. Gushwork helped us in making a huge educational impact we wanted to make in the immigration space.
Sweta Khandelwal
Founder, Law Offices of Sweta Khandelwal
  1. The Content People Search For: Step one centered on content quality. Instead of generic legal articles, we created practical guides that answered real questions. The content we wrote had everything from detailed visa comparisons to step-by-step immigration processes, each piece showed Law Offices of Sweta Khandelwal's unique understanding of both legal and business needs.

  2. Visitor's Conversion Flow: The next step was to strengthen the technical foundation. The website was restructured to highlight key services, improved how search engines found and understood the content, and ensured everything loaded quickly and worked smoothly. This meant potential clients could easily find the information they needed.

  3. Local Leads to Business: The final step was to refine the lead generation process. This involved adding consultation booking options in the right places, creating downloadable immigration guides, and making it simple for visitors to take the next step. When someone found answers to their questions, they could easily schedule time with Sweta's team.

These three elements worked in harmony - quality content brought visitors, a solid website kept them engaged, and clear next steps turned interest into action. Just like Sweta's approach to immigration cases, every piece had its purpose and contributed to the larger success.

How Growth Multiplied

The transformation in Law Offices of Sweta Khandelwal’s online presence showed clear, measurable impact. Within 12 months months, their digital footprint expanded:

Growth so far,

  • Visitors climbed from 3.28K to 7.37K (2.3X Growth)
  • Search impressions expanded from 185K to 332K (2X Growth)
  • Lead generation increased 4X through organic traffic.
  • Paid marketing costs decreased significantly.
Gush helped us reach 7.37K+ visitors with targeted content that helps people understand their visa options which results in better quality leads.
Sweta Khandelwal
Founder, Law Offices of Sweta Khandelwal

Most notably, Law Offices of Sweta Khandelwal is now all over key immigration searches:

#1 ranking for "h1b2"

#1 ranking for "ds 160 vs ds 260"

#3 ranking for "l1b visa process"

Khandelwal Law: Past to Present

Now, when companies need immigration guidance or individuals seek visa help, they find Sweta's office at exactly the right moment. The content answers their questions, demonstrates expertise, and builds trust before the first meeting.

Many of these local searches have turned into successful immigration cases. For others, we've helped them understand their options and make informed decisions. This aligns perfectly with Sweta's mission of making U.S. immigration accessible and understandable.


And, we're proud to work with Law Offices of Sweta Khandelwal, helping transform deep immigration expertise into clear, findable solutions that change lives. Their commitment to excellence in both legal practice and client service shows in every piece of content we create together.

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