The Good Bug: What do they do?

People want zero bloating, clear skin, and good sleep. They take multiple supplements and random remedies that yield no results. The Good Bug changes this with a simple truth - good gut health fixes everything.

The Good Bug makes Synbiotic Supplements* that work. Their products combine gut-friendly bacteria with fiber blends, backed by research and science that helps people be their best selves.

But not many people know that a healthy gut is the fix to most of their health concerns.

*Synbiotic Supplements - Combination of probiotics (good bacteria) & prebiotic (their food) that work together to improve gut health.

Working with the team at Gushwork has been a game-changer for The Good Bug. They helped us shift from simply talking about gut health and a more product-first strategy to addressing real concerns - bloating, weight struggles, digestive issues, skin and sleep struggles - right when people are searching for answers.

Eshita Sharma

Head of Content, The Good Bug

Identifying the Root Problem

When The Good Bug approached us, they faced a fundamental challenge: creating an entirely new category in health and wellness.

Gut health, as a concept, barely existed in the Indian market. People experienced problems like constipation or gas after eating certain foods, but they weren't connecting these issues to gut health. They were problem-aware but not solution-aware.

The challenge was twofold.

First, educating people about gut health as the root cause of their various health issues.

Second, building trust in supplements - a particularly difficult task since people are naturally hesitant to consume products from new brands, unlike trying a new watch or clothing brand.

Our research showed three main problems:

• People didn't link their health issues to gut health
• New wellness brands struggle to gain trust
• No one found them through symptom searches

The biggest gap? People searched for their problems but didn't know improving gut health could help.

How Change Began

The Good Bug needed to connect with health-conscious consumers.



The Golden Circle Strategy started with simple questions, provided clear solutions, and made wellness easy to understand.
Gushwork helped produce content to meet people where they were.

The content answered simple questions about common ingredients: does cabbage cause gas? Can oats cause bloating? These articles met readers at their point of need. Starting with basic questions to demystify gut health for everyone. This connected readers with “What” The Good Bug offered.

From there, the content grew naturally, guiding people through their problems to the solutions. Articles about natural probiotics built on familiar products like Yakult. These pieces bridged the gap between what readers knew existed in the market and what they needed to learn. Gradually introducing The Good Bug's products as a simplified solution for gut health. This became the “How”, educating readers on how The Good Bug was a simple solution to all their problems.

The final phase focused on establishing category authority. We developed comprehensive guides about anti-inflammatory diets and condition-specific content like PCOS-friendly meal plans. While this content didn't directly sell products, it built tremendous trust and helped people understand the fundamental role of gut health in their overall wellness. This completed our “Why” - delivering comprehensive gut health education and solutions.

The Outcome

This new strategy changed everything in just 1 year:

Growth Trajectory:

• Visitors increased by now- 6.32K - 21.2K (3.4X Growth)
• Search Impressions grew by now- 130K to 1.31M (10.1X Growth)

Their strategic SEO and content approach have significantly boosted our search visibility, bringing in over 1.31M search impressions and increasing our organic visitors from 6.32K to 21.2K within just a few months.

Eshita Sharma

Head of Content, The Good Bug

Top Search Performance:

#1 for “Probiotics drinks in india”

#1 for “Do oats cause bloating?”

#2 for “Do green peas cause bloating?”

The Good Bug's Gut-to-Growth Way

Through their partnership with Gushwork, The Good Bug transformed gut health education and reshaped public understanding of health challenges.

Now, people find solutions to their problems when they search. They learn why their body works the way it does. Each article breaks down health into simple solutions, helping people think differently about their gut.

The partnership has been seamless, efficient, and their team is incredibly prompt in addressing any queries. Fast, data-driven, and results-focused - yet deeply human - Gushwork has truly transformed our content game.

Eshita Sharma

Head of Content, The Good Bug

Gushwork takes pride in helping The Good Bug build the gut health category in India. Good content and steady education, in this case, changed how people think about wellness.