Pazago: What do they do?

Export management should be simple. A single dashboard to track every shipment. One place to store all documents. Real-time updates on quality inspections. Pazago brings the entire export journey under one roof.

Founded in 2024, they're making international trade easier for Indian businesses across 110+ countries. From document storage to payment tracking, what used to take hours across multiple systems now happens in minutes with potential cost savings of up to 20%. Their platform connects everyone involved, from internal team to suppliers, making exports effortless.

Barriers to Scale

Pazago solved export complexities, but reaching businesses at their moment of need remained a challenge.

Before partnering with Gushwork, our SEO and content strategy lacked structure. Working with them has been a game-changer. Their expertise has not only saved us time but also streamlined our approach.

Nikhil Agrawal

CEO, Pazago

Understanding Industry Stage: Users typically start with basic queries ("export companies in India") to specific needs (HSL quotes, container pricing) but lack clear pathway knowledge.

Pricing Knowledge Gap: New entrants to export don't even know that containers have pricing structures, making it a fundamental knowledge barrier for business planning.

Regulatory Complexity: Export businesses face strict regulations where they can't import anything freely, requiring an understanding of duty drawbacks and category-specific import duties.

Local Trust Deficit: Export being a high-trust business, companies specifically seek local partners (e.g., shipping companies in Kochi) but struggle to find credible options.

Strategic Approach & Implementation

Pazago had already simplified export operations with their intuitive platform. Their next challenge was reaching the right audience - a gap that Gush successfully filled through strategic digital presence.

We now we have a well-planned strategy that aligns with our goals, leading to measurable improvements in organic traffic and search visibility.

Gushwork has played a key role in elevating Pazago’s online presence. Their structured approach to SEO and content has driven real results, making them a valuable partner in our growth journey."

Nikhil Agrawal

CEO, Pazago

Content Journey Mapping: Created targeted content for each stage - from basic company listings to detailed HSL quotes, helping users progress through their learning journey.

Pricing Education: Developed dedicated content around container pricing structures and variables, making pricing transparent for newcomers to the industry.

Regulatory Education: Developed comprehensive content around duty calculations, category-specific export charges, and documentation requirements for different types of exports.

Local Market Focus: Built location-specific content (e.g:"shipping companies in Kochi") to help businesses find and verify local partners, achieving #1 ranking for key local search terms.

Scaling Organic Growth

Our focus on real export questions helped Pazago become an industry leader: (Feb’24 - Jan’25)

• Visitors soared from 498 to 19K (38X growth)
• Search impressions jumped from 1.77K  to 1.36M (68X increase)

Most notably, Pazago ranks among the top results for these key searches

#1 for "Top 10 export company in India"


#1 for "Most profitable export business in India"

#1 for "Insurance claim letter for reimbursement"

#3 for “Container price in India”

Pazago’s Growth Loop

Every day, more Indian businesses are discovering a simpler way to trade globally. What used to take weeks of research now takes minutes. Questions that needed expensive consultants now have clear answers.

Pazago's success comes from creating better content and making trade knowledge work for everyone. From CBM calculations to shipping documentation, each piece of information helps another business grow.

We're proud to work with Pazago as they build the future of Indian exports. What started as a tech platform has become a movement - putting expert trade knowledge in the hands of every business at any time. Their growth shows that making information free and accessible creates real change in traditional industries.