Recur Club: What do they do?

When Indian Entrepreneurs think about funding their startup or scaling their companies, equity is often the default choice. But there’s another viable option that is often overlooked - debt funding. 



This is where Recur Club comes in, offering compelling alternatives for profitable companies who want to retain their equity. Their proposition is straightforward - access to capital with blazing fast technology and dedicated capital experts. 



Their platform connects founders with loans and provides expert guidance throughout the entire funding process, making debt funding more accessible than ever before. With a focus on speed, transparency, and reliability, Recur Club is a trusted partner for entrepreneurs seeking capital.

The Growth Roadblock

When Recur Club approached Gushwork for SEO, we discovered an interesting set of challenges. Their website had some blog content but lacked strategic direction - there was a lack of structured SEO strategy to capture their target audience or drive meaningful traffic.

The complexity of their target audience presented an even bigger challenge. Recur Club needed to reach founders and C-level executives (CEOs, CFOs), but these decision-makers rarely search directly for funding solutions. We needed a fresh approach.

Adding to this was a significant knowledge gap in the market. Most Indian entrepreneurs weren't actively searching for debt funding because they simply weren't aware it was a viable alternative to equity. We needed to educate the market while aligning with existing search trends - a balance that required thoughtful planning

Reaching CXOs on Search

We developed a strategy that captured CXOs attention through multiple entry points. 


Our approach was built on the insight that while founders might not search for "debt funding," they actively seek information about specific financial tools, government schemes, and industry-specific funding options.

1. Strategic Keyword Expansion & Content Development


Our content strategy targeted government and institutional schemes, where we successfully achieved a top 4 ranking for "Maharashtra Startup scheme" among all govt websites. We also created thorough guides covering national-level funding opportunities and maintained freshness by covering new budget announcements and government initiatives.


In parallel, we developed an extensive library of alternative funding education content. This included in-depth comparisons between different funding methods. Our content explained funding as a whole while positioning debt funding as a viable option, allowing founders to make informed decisions.


The technical side of our content strategy proved particularly successful. We secured the #1 position for "drawing power calculation" with 1.6K monthly searches and dominated related terms around financial formulas. These detailed, practical guides served as valuable resources for both founders and financial decision-makers.

2. Industry-Specific Targeting

We recognized that different types of startups have unique funding needs. For hardware and manufacturing startups, we developed specialized content around:

• Equipment financing options and comparison guides
• Step-by-step processes for manufacturing loans
• Detailed breakdowns of factory setup financing

This targeted approach helped us capture founders at the exact moment they were searching for industry-specific funding solutions.

The growth we've seen with Gushwork is what we were looking for. Our website visitors have grown by more than 3X, and our search visibility has increased by 18X.  Regular performance updates help us track progress, and the real success is how we're changing the funding conversation in India.”

Ishan Garg

Senior Marketing Manager, Recur Club

3. Strategic Finance Decision-Maker Content


Our research showed that funding decisions often involve both founders and CFOs, each approaching the search with different perspectives. We created content that served both audiences by providing practical tools and actionable insights. This included working capital management guides, calculation frameworks, and detailed financial assessment tools that helped establish Recur Club as a trusted authority in startup financing.

The Growth Journey in Numbers

This comprehensive approach delivered impressive results:


• Visitors soared from 1.25K to 4.13K (3.3X Growth)
• Search impressions exploded from 12.3K to 221K (18X Growth)

• Achieved #1 rankings for top keywords:
  • "drawing power calculation"
  • "sources of venture capital"
  • "drawing power formula"
• Dominated Competitive Terms:
  • Top 3 ranking for "types of venture capital"

This strategy succeeded by understanding that while founders might not actively search for funding, they do search for specific solutions to their problems. 



By creating technically excellent content that matched both explicit search intent (loans, funding) and implicit needs (calculations, comparisons), we captured our target audience at various stages of their funding journey while establishing Recur Club as an authority in the space.

Bridging Knowledge to Action

What matters most is how each article acts as a foundation in the bridge between founders and various funding options. By targeting specific financial calculations, industry needs, and government programs, we helped Recur Club reach decision-makers at their exact moment of need.

Where founders once defaulted to equity, they now find practical debt solutions through search, with Recur Club positioned as their trusted guide.

Our partnership with Gushwork has helped us fulfill our mission of giving Indian entrepreneurs more control over how they fund their growth.”

Ishan Garg

Senior Marketing Manager, Recur Club

As with all our successful partnerships, the real win comes from seeing how improved search visibility translates to better business outcomes. In this case, helping more Indian entrepreneurs fund their dreams while keeping their ownership intact.