VComply: What do they do?

Companies today face a stark reality with compliance management - fragmented processes scattered across spreadsheets and chat channels, despite penalties averaging $5 million annually. Everyone is aware of these risks, yet they stick to manual, error-prone systems.

That's where VComply enters the picture, offering exactly what forward-thinking organizations have been searching for.

By centralizing workflows and seamlessly integrating with existing systems, VComply transforms how organizations handle everything from risk management to audit preparation. The single, unified platform replaces scattered spreadsheets and messages, giving teams the real-time visibility and automation they need to stay audit-ready and compliant.

The Search Barrier

Reaching people searching for compliance solutions is challenging. You have to be highly specific and technical with your content.

VComply had an incredibly efficient solution - they just needed more people to know about them and learn from the vast amount of knowledge and resources they had in the sector.

We built VComply to streamline compliance. Our main aim was to help businesses avoid the hefty penalties that come with scattered processes. Our platform makes everything seamless, replacing fragmented systems with a smarter, more efficient way to stay compliant.

Next, we needed to find a way to reach the countless organizations still stuck in spreadsheets and manual tracking. The problem is that compliance is a niche space, and creating content that was both useful and easy to find wasn’t simple. We had the right solution, just not the right strategy to get it in front of the right people.

Eric Dates

Head of GTM, VComply

We delved deep into their content and found out four fundamental challenges:

Lack of SEO: The absence of SEO strategy significantly limited VComply's organic visibility opportunities. This fundamental gap in their digital presence prevented potential customers from discovering their innovative compliance management solutions through organic search channels.

Complex Technical Niche: Producing content in a technical domain requires deep knowledge about compliance. The specialized nature of compliance management required deep understanding for content creation, but also for identifying relevant search terms and understanding complex user requirements that varied across different compliance frameworks.



Market Awareness Gap: A significant portion of potential customers were still relying on traditional methods like spreadsheets for compliance management. This indicated a crucial awareness gap in the market about the existence of automated solutions. The challenge was compounded by the fact that potential users weren't actively searching for modern compliance management tools, being unaware that such solutions existed.

Content Quality Requirements: The compliance industry's nature demanded exceptionally high standards for content creation. Each piece of content required thorough research, accuracy in technical details.

Implementation Steps

The SEO strategy we built mirrors the same transition VComply facilitates in compliance - from traditional systems to a streamlined SaaS experience.

VComply needed a lot of content with a focus on education to address knowledge gaps about compliance management.

During the past year working with Gushwork, we’ve been able to fine-tune our organic growth. They helped us understand exactly how to reach potential customers searching for compliance solutions.

Their framework was a perfect fit for our technical niche, focusing on educational resources that explained fundamental compliance concepts while highlighting our platform’s advantages.

Eric Dates

Head of GTM, VComply

This framework was designed to both educate the market and establish VComply as a thought leader in digital compliance management.

Keyword Strategy: The keyword strategy captures various stages of the user journey. It focused on informational queries about compliance, documentation-related searches, and industry-specific compliance requirements. This approach ensured content visibility across different user intent levels, from basic information seeking to solution evaluation.

Content Development: Building a robust foundation of educational content became the cornerstone of VComply's strategy. The focus was on creating comprehensive resources explaining fundamental compliance concepts, from ISO 9001 basics to GDPR implementation guides. This approach helped establish authority while addressing the market's primary information needs around compliance management and implementation.

Template-Centric Resource Creation: Recognizing the high search volume for compliance templates and documentation, we leveraged VComply's existing template library to create valuable resources. This included developing content around specific documentation needs like POSH templates, audit checklists, and incident report formats, directly addressing immediate user needs while showcasing the platform's capabilities.

Educational Focus: A systematic approach to compliance education was implemented, focusing on both broad concepts and specific implementations. The content strategy covered everything from basic compliance definitions to detailed implementation guides, ensuring comprehensive coverage of the compliance landscape while maintaining technical accuracy and practical utility.


Value Proposition Integration: Throughout the content, we consistently emphasised the advantages of digital compliance management over traditional methods. This messaging was carefully woven into educational content, demonstrating how VComply's digital platform addresses common pain points in traditional compliance management while highlighting the efficiency and accuracy benefits of automated solutions.

Performance Leap

This strategic shift delivered meaningful results in just months:

• Visitors increased from 4.19K to 6.51K (55.37%  growth)
• Search Impressions soared from 458K to 1.31M (186% growth)

Regular check-ins allow us to play an active part in the strategy. We don’t have to spend more time thinking about what works and what doesn’t in SEO, while consistently getting results.

Within a year, our website visitors have grown by over 55%, and our search impressions have surpassed 1.3 million.

Eric Dates

Head of GTM, VComply

VComply now ranks at the top for key industry searches:

• #1 for How to assess compliance
• #1 for Features of internal control
• #1 for Compliance assessment
• #1 for Dealership operations management best practices

VComply's Organic Growth Framework

VComply's rise in search rankings did more than boost traffic - it changed how teams handle compliance. What started with searches for simple templates and checklists led organizations to discover a complete GRC platform that could transform their regulatory processes.

The team takes our recommendations and suggestions into account, making it a truly collaborative effort.

Working together, Gushwork helped us reach more companies with our core message: Compliance is more than rows and columns. We make the process work for you.

Eric Dates

Head of GTM, VComply

And we're proud to help VComply reach more teams with their powerful message: compliance doesn't have to be complicated. It just needs the right tools.